If there’s a word, there’s a way
Language marks the paths made toward understanding the universe as it is. This month, we share stories about language.
This month we've got;
Introduction; If there’s a word, there’s a way
Story; We’ve been here before
Reading list; Creativity and wisdom
Product; PW subscription
Insight; What language means to business
Philosopher Jiddu Krishnamurti said ‘Truth is a pathless land’; he’s not wrong. But, we think it’s worthwhile to mention that humans have built paths coming close to understanding truth; and these are marked by language. Language marks roadmaps to ideas. Language trails the wilderness surrounding truth, bringing us closer to understanding the universe as it is. This month we celebrate language.
The story ‘We’ve been here before’ maps some of the terms used across cultures to describe non-binary genders, revealing how complex ideas on sexual identity are neither strange nor new. The reading list captures the wisdom underpinning creativity while the product featured this month is our subscription that answers all your story-related questions. The monthly insight is on the importance of businesses having access to the right language.
Perhaps this is heavier than our usual edition, but that’s the Sage archetype for you.
Enjoy.
When a culture has a word for an idea in its language, it’s a sign that it has been visited before.
Non-binary ideas on gender are often criticized as new and strange concepts. But, a short study on words that are over two hundred years old reveals how non-binary ideas on gender have been visited by cultures around the world for much, much, longer than what most religious rhetorics and traditional narratives portray. These words and their derivational word families often describe a wide spectrum of gender expressions, demonstrating how nonbinary ideas on sexuality have been a natural aspect of society. Human cultures have acknowledged the complexity of gender identity for centuries—our language holds evidence.
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This month’s reading list; Rick Rubin’s social media voice clips, Laurie Anderson’s interview "Advice to the Young", Solmaz Sharif’s poignant poem "He, Too", the innovative project "Body, Movement, Language: AI Sketches with Bill T. Jones" by Google Creative Labs, and Carl Sagan’s contemplation on the limits of human knowledge and the meaning of the word "God."
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A well-told story helps a business captivate its audience whether it's by inspiring, entertaining, educating, or engaging. To tell a good story, a business has to balance language and emotions.
With the paid subscription, our story studio gives you access to our expertise and methodology in designing stories that drive business. Paid subscribers get access to consultations and can ask questions directly, tapping into the combined 30 years of experience that Alain and Shamalee bring. This is more than just a subscription; it's an invitation to make more meaningful business stories.
With our studio membership, you’re not just subscribing to a service; you’re learning the skill and power of stories.
Ever felt like you’re not getting an idea through because it’s beyond the limits of your vocabulary? Or that an idea is not grasped by your audience because it’s not presented with the right words? Clients with internal content teams often approach us with this problem. We create language catalogues that help them stay authentic and efficient in their communications; this is particularly useful for companies that have transient teams. Let’s unpack why language matters so much when businesses share stories.
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The limits of your language are the limits of your world.
Ludwig Wittgenstein
Our stories help businesses find a voice, clarify ideas, and craft meaningful stories. To commission logos, books, websites, blogs, articles, scripts, and more get in touch with us via WhatsApp at +94 777 647096.